Social Media – The Basic Ingredients
Social Media tools, like Facebook, LinkedIn and Twitter, are the most convenient ways to keep in touch and share with others your personal life but they can also be dynamic and powerful marketing tools for your business and projects as well.

This two-hour workshop is a practical introduction to Social Media Marketing – Facebook, LinkedIn, YouTube, and Twitter to connect, and engage with your customers – and convert potential customers and learn of opportunities to build community and brand awareness.

Phyllis Garland will teach you how to make them work for you by providing you with valuable tips and tools on how to maximize your business exposure using social media.

Facebook

• Facebook Page vs. a Facebook Group ~ Choose a Facebook strategy that works best for your business
• Tips to drive even more traffic to your business page
• Create Facebook ads for more traction without breaking the bank

Twitter

• How to get started, build followers, send messages, retweet and reply
• Use tools to monitor your brand/business and the competition
• Become a power user with 3rd party Twitter tools
• Connect with potential customers, find people, monitor conversations and save time
• Discover the essential twitter tools to manage the conversation and be effective

LinkedIn, YouTube and other online marketing tools

• The best tips on how to set up your Linkedin profile and use Linkedin effectively
• The best tips on how to set up your YouTube profile and use YouTube effectively
• Hands on demonstration of how to use a Flip, Bloggie or video camera
• Tricks for Powerful Search Engine Optimization (SEO); including the one valuable tool you need to be found on the first page of Google and Yahoo

Phyllis Garland is a website designer and Social Media Specialist who loves assisting clients with one-on-one service to achieve dynamic results. She helps small businesses establish a solid web presence, converting ideas into action and effectively tackling any technical challenge that comes her way. Phyllis knows what it takes to increase traffic to our clients’ websites and build awareness of their products and services.  Phyllis works in both MAC and PC platforms, and is comfortable with a variety of web design software applications, such as Adobe Dreamweaver, Photoshop, Illustrator and computer languages such as CSS, Javascript, Flash, and HTML. She is also efficient in online/Internet marketing, Search Enginge Optimization (SEO), social media strategy, WordPress, blog design and maintenance, graphic design, and press release writing.